Website
Design and Promotion Services
Search
Engine Positioning- "Key Stages"
The
stages to preparing your site for search engine submissions are as
follows:
Keyword
selection is an important stage of preparing your site for search engine
ranking, it is pointless targeting keyword or search phrases that no one
is using. It is pointless being ranked #1 if it does not increase the
flow of traffic to your web site. Researching the appropriate search
phrases to use when optimizing your site is essential, view our
information on keyword
selection, where we provide some useful
information on this subject.
Body Text
Optimization more than anything else it is important to have good
descriptive body text that both describes your products/services to the
viewer and establishes the theme of your site to the search engines. We
provide some useful information on the 'Theme' based ranking, which most
of the major engines are using. Preparing your site in such a
way as to emphasize your theme, and exclude content from being spidered
that does not add weight to the theme, is now an important part of
every optimization strategy. We give you some views on how this is
likely to unfold in the future - theme
ranking
Meta Tag
Creation is still important, though emphasis has shifted from the
all-conquering 'keywords' tag to the Title and Description tags. We
provide you with information on how to structure Meta
tags and what to do with each tag.
Link
Popularity - having many sites that link to yours will help with
your rankings. Also, having quality sites who have many sites linking to
them will help. - Link Popularity
Submission
information - once your site is ready, and we mean ready, you will
need to submit pages to the search engines and directories. We show you
the best way to do this to avoid annoying the search engine 'Gods' and
being penalized for spamming. We also describe the importance of manual
submission and how it can be much more effective than using automated
submission software. - submissions
Traffic
Monitoring - once visitors start to arrive at your site you will
require an effective means to monitor them and find out where they came
from and how they found you. We have some useful software that will help
you with this and other areas of your search engine ranking campaign. Traffic
stats monitoring
Position
Stats - you need to keep a close watch on the positioning of your
web site, having software will help you do this without taking up too
much of your valuable time. We recommend the best buys in search
engine position
reporting.
Optimization
Services - for those who do not have the time or inclination to read
through and implement the strategies in this tutorial, we offer a
variety of services where we can undertake the work for you. We always
try to have our customers at least understand the basics, so that they
do not enter into any contracts with unrealistic expectations. Search
Engine Positioning Services
For a
beginners guide to learning the basics, - tips.
Understanding
what the various services are all about and - what
to budget.
In addition
to the preparation work involved in meeting the
submission criteria of the various engines and directories, we can also
help turn your new visitors into customers - here
