Website
Design and Promotion Services
Tips
for Search
engine ranking - your options explained.
Decision
based on competition:-
To establish
which search engine ranking or submitter service is right for you, think about the level of competition for
your search phrases or keywords. Go to one of the leading search engines
like Google and enter the search phrase that most people are likely to
use when searching for your products or services. Run the
search and look at the figures
labeled "Web Pages XXXXXX found", where XXXXXX is the quantity.
-
Between
25000 and
250,000 puts you in a 'high competition' category.
-
Over
250,000
puts you in a 'fierce competition' category.
Here are some
examples we found:-
-
"detroit
real estate" - 2.7M
-
"oriental
foods" - 1.9M
-
"curtain
fixtures" - 817,000
-
"auto
parts" - 130,000
-
"mortgage
loans" - 84,000
-
"scrapbooking"
- 51,000
-
"coin
collecting" - 14,000
-
"wedding
accessories" - 9,000
-
"florida
vacations" - 5,000
-
"model
railways" - 5,000
-
"camping
accessories" - 4,000
The above is a
'rule of thumb' guide. Remember that if your first choice search phrase
puts you in a high competition category, you can always target a search
phrase that generates fewer page returns and therefore less competition
for top place search engine rankings.
Based on
the above we recommend the following ranking service options:-
-
Site
with High competition on restricted budget - try our
'Elite-ranking' service. This service
is a great traffic generator at less than half the cost of our Premium ranking
service.
-
Site
with High competition with higher promotion budget - our 'Premium
Ranking' service is predictable and the most effective way of
generating high search engine rankings and good search traffic. There are various approaches, some
involving pay-per-results, and we can generally accommodate most
companies who budget for site promotion.
We offer
a comprehensive range of Internet services, including hosting, design,
domain registration, promotion etc. and have some very cost effective
'packaged' plans - View Pricing.
As a
newcomer to Internet Marketing, you may be considering a 'bulk submission
service' with the hope of developing traffic to your website.
Avoid
these submission services at all cost.
Bulk-submission
services - what you get:-
Be very
careful with automated search engine submission services and understand fully what you are paying for.
Many of these services use
'hype' such as - "we submit your site to 2500 leading search
engines" etc. This is completely misleading. Most of these services use a 'script'
or program where they enter your web address, then hit 'send'. The script
then attempts to locate pre-programmed web sites and submit your web
address into the relevant section. Many of these sites change the address
at which the submissions are made on a frequent basis. They do this
specifically to block 'bulk submissions'. Though we cannot print details
here, we also know of bulk submission services that include 'Adult' sites
on their submission list. Do you really want your links on adult boards?
The most important issue is
directories. No 'bulk-submission' service can submit your site to the most
important sites of all - search 'Directories'. Directories require a
manual submission process where you enter your web address, email,
business address, phone number, category etc. This can only be done
manually. These directories are extremely important. Yahoo! for
example has a 'directory' that is searched for matches before turning to
the 'search engine' for more results.
So, think twice about using
submission services....if you need traffic, 'OPTIMIZE' before you submit. More
about these options
